Think leads and sales – then design your website

Your website and ultimately marketing campaign must bring in the leads that convert and becomes sales. If you start with this thought in mind, you are on the right track for your website and campaign. Here are a few factors to consider when you get to the web design stage.

Working with South African Manufacturing

Our clients in the manufacturing sector have had new light shed on their importance and capabilities. Are you a manufacturer. Are you making the most of the opportunity?

Sales calling tips

A rugby team won’t win much if they only try once. The same is true for you. If you only call leads once, you’re highly unlikely to make the sales targets.

Colour psychology

Colour psychology is an area of research that looks at how colour influences our behavior and decision-making. When used in marketing, for example, different colours can impact the way buyers perceive a brand in ways that aren’t always apparent, such as how certain hues can increase appetite.

Test fast. Fail fast.

Marketing that you can’t measure is failed marketing. But how can you be sure what you spent on ads correlates with sales?

Tools for Measuring Campaigns

Analytics will let you know which marketing techniques are working — and which aren’t. This ensures you spend time on what you’re doing right, not what you’re doing wrong.