Colour psychology

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Colour psychology is an area of research that looks at how colour influences our behavior and decision-making. When used in marketing, for example, different colours can impact the way buyers perceive a brand in ways that aren't always apparent, such as how certain hues can increase appetite.

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The below graphic will show you the feeling certain colours conjure up. Do you agree? Choosing your logo and brand colours plays a role in your campaigns. When we develop your campaigns we assess how even seemingly minor apsects such as colour can influences your target markets emotions and purchasing decisions.

The gold and green, Amabhakabhaka, the red devils - these and many other brands conjure up a colour association in their branding. Colour psychology is a powerful tool that you can apply to your branding.

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